Google changes its search algorithms approximately 500 times every year to provide the best results for its users. Most of them are minor changes, but sometimes Google rolls out major updates that change the SEO dynamics significantly.
Launched: September, 2013
Focus: Precise & Fast. Focus on the complete sentence rather than words.
With the expansion of Hummingbird, SEO changed a little. The goal of this update was to provide natural content that peruses conversationally. With the developing number of voice searches through smartphones more accentuation should be given to long-tail keywords.
2) Panda Update
Launched: February, 2011
Focus: To stop poor quality content sites to rank higher.
Panda update was acquainted with stop websites with poor content to rank higher on Google. Updated from time to time, Panda was last updated on March 2014. Whenever Panda gets updated, the previously hit sites escapes if they have rolled out the right improvements. It also catches the gotten away some time recently.
3) Penguin Update
Launched: April, 2012
Focus: To catch sites deemed to be spamming its search results.
Just like the Panda update, Penguin update additionally gets updated from time to time. With the assistance of the Penguin update, the search engine giant intends to catch sites believed to be spamming its search results by buying links or getting them through link networks proposed to boost Google rankings.
4) Pigeon Update
Launched: July, 2014
Focus: To provide preference to local search results.
The Pigeon update was launched to provide users with significant, valuable and exact nearby query search results. This helps in creating walk-ins for local businesses and provides users with exact locations for their search results. In order to align SEO activities with the Pigeon update, webmasters must focus on the distance and the pin point location.
5) Payday Update
Launched: June, 2013
Focus: Cleaning up spam queries.
Payday Update has been launched to penalize sites that uses black hat SEO among other spam techniques to enhance their search engine rankings on Google.
6) Pirate Update
Launched: August, 2012
Focus: Copyright infringement reports
Meaning to discourage online piracy, the Pirate update plans to downgrade websites that have a large number of valid copyright removal notices filed through Google’s DMCA system.
7) EMD Update
Launched: September, 2012
Focus: Focus on content rather than domain name match.
Exact Match Domain (EMD) was updated by Google to stop low quality websites to rank higher just the fact that they contain words that match the domain name with the search term.
The best way to recover or not get influenced by this update to enhance the quality of the site with quality content, good site speed, relevant visuals, avoiding keyword stuffing among other white SEO activities.
8) Top Heavy Update
Launched: January, 2012
Focus: Heavy sites (with Ads)
Websites with Top Heavy spam and over utilization of Ads on their webpages pages were focusing by Google with this update. Google means to give the best and the most user-friendly experience for its users, which obviously they can’t receive because of substantial promotions on a page which also reduces the site speed drastically.
9) Mobile Friendly Update
Launched: April, 2015
Focus: Boost Mobile friendly webpages.
Recognizing the fast development in the smartphone era, Google launched its Mobile-Friendly update with the expectation to show better search list items for the mobile users.
Webmasters need to ensure that their website is prepared to serve the smaller screens without making any mishaps in order to combat this update.
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