What are the main differences between a SEO and a SEM?

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

The purpose of doing a comparison between SEO and SEM, it is important to start with the definition of SEO so that it is clear for everyone what the difference between the two is.

SEO as defined by Wikipedia is The process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid (‘organic’) search results.” The industry and discipline of SEO is continually evolving to keep up with Google’s ever-changing algorithm, but one thing is constant: SEO is made up of On-Page and Off-Page (aka “On-Site” and “Off-Site”) activities as the two main pillars.

SEM as defined by Wikipedia is A form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.” Note that compared to SEO, SEM includes the use of paid search results, such as pay per click (PPC) listings and ads. In some contexts, the term SEM is strictly used by marketers to refer to their PPC campaigns and activities.

Handmade bed covers, you’re more likely to appear in their results.

  • When a search engine returns results some of them are paid ad. The rest are unpaid results that the search engines believe are relevant to the phrase entered into the search box. These are referred to as “organic results.”
  • Search engines have formulas, or algorithms, that help them order the list of results. The search engines constantly scour the web for new content and try to make sense of it.
  • The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo and other search engines).

Search engine marketing(SEM) is a uniquely powerful option for your business. It’s simple, but effective: People search for things they want. And advertisers target specific searches, but only pay if someone clicks. That’s search engine marketing.

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What are the best advantages of SEO?

Seo ( Search Engine Optimization) Advantage :

  • Your website is easily accessible by worldwide audience on any search engine
  • Organic traffic Increase.
  • Page rank Increase.
  • Over long period of time your website will be popular,gain loyal visitors, it’s a better option of any company for ROI
  • Explore new markets, Increase sales : Find new customers and assist growth.
  • Enhance the Search Visibility.
  • People are more loyal to first page results
  • No heavy advertising budgets, banner ads, affiliate commissions.
  • Long term effect once you are in top results.
  • Build and Increases the Brand value and recognition awareness through better rankings.
  • Open your business 24×7.


Expanded Traffic

Top positions on the web search tool result pages get a lion’s share of the impressions and snaps, so positioning in these top positions can bring about huge activity increments for your site. Having streamlined labels and depictions expands active clicking factor, which likewise advances increments in qualified web movement.

Return on initial capital investment

SEO gives trackable and quantifiable outcomes, paying little heed to whether you are an internet business or non-online business website so there are no doubts with regards to ROI. SEO give the capacity to bore down at a granular level and see statistic data and other engagement measurements for people who have connected with your site. For Ecommerce destinations, SEO organizations can see which ways clients take with a specific end goal to finish a deal, the distance down to which catchphrase they used to scan for you preceding buying. For non-Ecommerce destinations, you can ascribe qualities to your lead transformations, similar to a ‘get in touch with us’ shape round out, and figure the estimation of your SEO technique that way.

Taken a toll adequacy

SEO is a standout amongst the most financially savvy showcasing techniques since it targets clients who are effectively searching for your items and administrations on the web. SEO’s inbound nature helps organizations spare cash rather than outbound procedures like icy calling. While cool calling can in any case be a successful technique, the leads created cost 61% more than leads produced by an inbound system like SEO.

Expanded webpage ease of use

with an end goal to make your site less demanding to explore for the web indexes, SEO at the same time makes your site more traversable for clients too. SEO comprises of reworking the webpage’s engineering and connections to make pages inside the site less demanding to discover and explore. This not just makes it simpler for web crawlers to creep your web page and discover pages, additionally makes it less demanding for clients to discover data on your site also.

Mark Awareness

Since top position rankings result in huge impressions, having your site in these top positions on the outcome pages means more presentation for your site. In addition, being on the principal page for your focused on watchwords not just helps clients to connect your image with those catchphrases, however it ingrains trust, since organizations on the main page are by and large seen to be more reliable.

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What are the update done by Google?

Google changes its search algorithms approximately 500 times every year to provide the best results for its users. Most of them are minor changes, but sometimes Google rolls out major updates that change the SEO dynamics significantly.

1) Hummingbird

Launched: September, 2013

Focus: Precise & Fast. Focus on the complete sentence rather than words.

With the expansion of Hummingbird, SEO changed a little. The goal of this update was to provide natural content that peruses conversationally. With the developing number of voice searches through smartphones more accentuation should be given to long-tail keywords.

2) Panda Update

Launched: February, 2011

Focus: To stop poor quality content sites to rank higher.

Panda update was acquainted with stop websites with poor content to rank higher on Google. Updated from time to time, Panda was last updated on March 2014. Whenever Panda gets updated, the previously hit sites escapes if they have rolled out the right improvements. It also catches the gotten away some time recently.

3) Penguin Update

Launched: April, 2012

Focus: To catch sites deemed to be spamming its search results.

Just like the Panda update, Penguin update additionally gets updated from time to time. With the assistance of the Penguin update, the search engine giant intends to catch sites believed to be spamming its search results by buying links or getting them through link networks proposed to boost Google rankings.

4) Pigeon Update

Launched: July, 2014

Focus: To provide preference to local search results.

The Pigeon update was launched to provide users with significant, valuable and exact nearby query search results. This helps in creating walk-ins for local businesses and provides users with exact locations for their search results. In order to align SEO activities with the Pigeon update, webmasters must focus on the distance and the pin point location.

5) Payday Update

Launched: June, 2013

Focus: Cleaning up spam queries.

Payday Update has been launched to penalize sites that uses black hat SEO among other spam techniques to enhance their search engine rankings on Google.

6) Pirate Update

Launched: August, 2012

Focus: Copyright infringement reports

Meaning to discourage online piracy, the Pirate update plans to downgrade websites that have a large number of valid copyright removal notices filed through Google’s DMCA system.

7) EMD Update

Launched: September, 2012

Focus: Focus on content rather than domain name match.

Exact Match Domain (EMD) was updated by Google to stop low quality websites to rank higher just the fact that they contain words that match the domain name with the search term.

The best way to recover or not get influenced by this update to enhance the quality of the site with quality content, good site speed, relevant visuals, avoiding keyword stuffing among other white SEO activities.

8) Top Heavy Update

Launched: January, 2012

Focus: Heavy sites (with Ads)

Websites with Top Heavy spam and over utilization of Ads on their webpages pages were focusing by Google with this update. Google means to give the best and the most user-friendly experience for its users, which obviously they can’t receive because of substantial promotions on a page which also reduces the site speed drastically.

9) Mobile Friendly Update

Launched: April, 2015

Focus: Boost Mobile friendly webpages.

Recognizing the fast development in the smartphone era, Google launched its Mobile-Friendly update with the expectation to show better search list items for the mobile users.

Webmasters need to ensure that their website is prepared to serve the smaller screens without making any mishaps in order to combat this update.

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